Ambitious Toyota Plan To Kill Gasoline-Powered Cars By 2050

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Toyota aims to kill gasoline-powered cars by 2050 to reduce emissions by 90 percent compared to 2010 levels. Currently, Gasoline- and diesel-powered vehicles make up about 85 percent of Toyota’s sales. Toyota products will be a mix of hybrids, electrics, and fuel cells in 2050.

In addition, Toyota said it will develop manufacturing technology that uses hydrogen, and will use wind power at its Tahara plant, both by 2020.

Ambitious Goals

2016 Prius, part of Toyota's plan to kill gasoline-powered cars by 2050

2016 Prius, part of Toyota’s plan to kill gasoline-powered cars by 2050

Toyota projected its annual sales of fuel cell vehicles will reach more than 30,000 by about 2020, which is 10 times its projected figure for 2017.

Annual sales of hybrid vehicles will reach 1.5 million and by 2020 Toyota would have sold 15 million hybrids, nearly twice what it has sold so far around the world.

The Toyota Prius, which went on sale in 1997, is the top-selling hybrid, with about 4 million sold globally so far.

 

Implementing The Plan To Kill Gasoline-Powered Cars

Mirai Hydrogen fuel cells, part of Toyota's plan to kill gasoline-powered cars by 2050

Mirai Hydrogen fuel cells, part of Toyota’s plan to kill gasoline-powered cars by 2050

Toyota has been working on hydrogen fuel cell technology for two decades. Fuel cells run on hydrogen and are zero-emissions. Toyota’s Mirai fuel cell went on sale late last year. Toyota has received 1,500 orders for the Mirai in Japan, and it just went on sale in the U.S. and Europe.

Toyota is taking orders on the hydrogen-powered Mirai, which the first US customers will receive this month. Toyota will only roll out roughly 1,000 Mirai vehicles in California. Toyota will introduce the Mirai in the Northeast, and other regions, as hydrogen fueling stations are created.

Hydrogen power is a big part of Toyota's plan to kill gasoline-powered cars by 2050

Hydrogen power is a big part of Toyota’s plan to kill gasoline-powered cars by 2050

Toyota isn’t alone in developing hydrogen-fueled vehicles. A number of other automakers are experimenting with hydrogen power; Hyundai already offers a fuel-cell version of its Tucson SUV, and Honda will launch a retail model next year.

Toyota’s announcement to kill gasoline-powered cars comes shortly before the launch of the fourth generation Toyota Prius that the company says is 20 percent more fuel-efficient than the current model. The new, lighter Prius powertrain will improve fuel efficiency on all models.

Toyota admits, though, some gasoline engine cars would remain in less developed markets, but only in small numbers.

True Believers

Tatsuo Yoshida, senior analyst at Barclays Securities Japan in Tokyo, said Toyota’s goals weren’t far-fetched.

“The internal combustion engine is developing and metamorphosing into hybrids,” he said. “Toyota has been working on this technology for a long time. When officials speak out like this, it means they are 120 percent confident this is their scenario.”

Back To The Future Predicted Fuel Cells

Toyota will use Back to the Future II commercial to launch Mirai hydrogen-powered car

Toyota will use Back to the Future II commercial to launch Mirai hydrogen-powered car

In the seminal 1989 film Back to the Future II, Marty McFly and Doc Brown travel from the 1980s to the future date of Oct. 21, 2015 in a junky DeLorean powered by fuel cell technology.

Now, Toyota has a variation of the hydrogen fuel cell technology the film predicted.

To debut the Mirai’ in the US, Toyota is playing on the Back to the Future II theme in an advertising campaign titled the “Fueled by Everything” campaign.

For more details, read the expansive article reported by The Wall Street Journal.

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Bill is an Associate Producer at Horsepower Broadcasting as well as our Operations Analyst. He personally oversees most all of the myriad interviews with our automotive celebrity guests. He handles scheduling, contacts, press releases, press passes and everything in between. His keen intellect is awe inspiring and he is a true academician in every sense of the term.

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