Advertisers went on the offense when it came to this year’s Super Bowl 50 commercials. Carmakers dominated the advertisers. Find out which ones took home the trophy.
Toyota is killing off Scion and folding it into the Toyota brand after 13 years. Scion failed to build a visual brand identity or product personality. A brand targeted at young people in an era when those young people are buying fewer and fewer cars occupies an extremely narrow niche.
The Obama Administration invests $4 billion over the next 10 years to fund autonomous vehicle research and testing projects.
Toyota aims to kill gasoline-powered cars by 2050 to reduce emissions by 90 percent compared to 2010 levels. Currently, Gasoline- and diesel-powered vehicles make up about 85 percent of Toyota’s sales.
Toyota is investing $50 million with Stanford University and the Massachusetts Institute of Technology in an effort to turn the car into the equivalent of an intelligent assistant. Toyota believes the day when cars are able to drive entirely by themselves is unlikely to arrive within the next decade.